About Deva

When the original curly girl and best-selling author Lorraine Massey began creating curl-friendly formulas for her own curls, she discovered two things that turned hair care on its head. First, curly hair needs to be treated differently than other hair textures. Second, sham-“poo” and its dehydrating ingredients is curly hair’s worst enemy.

What happened next started a CURL-volution!

With the support of thousands of enthusiastic curly hair salon clients, Massey and a talented team of curl care consultants developed DevaCurl. Perfect for curly, wavy and chemically dehydrated hair, DevaCurl cleansers and styling products are 100% sulfate, paraben and silicone free. The curl care collection contains only the healthiest oils and botanical extracts – like olive oil, lavender and wheat protein – to gently cleanse, hydrate and lock-in moisture.

Free your inner Curl. Do the Deva 3-Step and discover three simple steps to perfect curls.

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“I often have the fantasy that curly girls are mermaids who have had to adapt to life on dry land. We come from the sea. The ocean is in our blood. It sings through our heart and lungs, our skin and hair. Our curls require the nourishment only a watery environment can provide. Both ocean waves and curly hair are forces of nature that can’t be tamed. We can only accept and admire their power and beauty.”

― Lorraine Massey, Curly Girl: More Than Just Hair…It’s an Attitude

“Curly Girl: It’s more than just hair, it’s an attitude.”

― Lorraine Massey