The Mad Hatter Mothers Day Event

SAVE THE DATE!

Swirl

Amazing Root Lift!

A fingertip amount of DevaCurl Set Up And Above cocktailed with a half-pump of DevaCurl Frizz-Free Volumizing Foam gives AMAZING root lift after curls have dried and the cast has been broken.  You can also scrunch the mix into your ends for extra hold to last throughout even the most humid of days!

gel nails

LCN Get Nails Introductory Rate

[Training] Love fancy nails? If you have 1.5hrs to spend on getting your nails done, you’ll get a Full Set of LCN Gel Nails for only $35 as we work to improve our timing on this newly added service (that’s 55% off suggested retail). Call  (612) 729-4415to make an appt. Fills only $15 during training period and [...]

curlyhair

Curly Cut FAQs

Curly Cut FAQs Q:  What is the difference between a Curly Cut and a Deva Cut? A: Both cuts are done on dry hair.  A Curly Cut is done by an apprentice, and a Deva Cut is done by a stylist who has had Deva training, and is, therefore, Deva Inspired.   Q: What will a [...]

perfectress

Hair Extensions

[New!] PerfecTress hair extensions, a completely re-usable Hair Extension System which can be re-used up to three times after the first application. This means you can wear your human hair extensions for up to one year with proper care and maintenance, thus making them more affordable! Call  to request a consultation. PerfecTress hair extensions Do not damage the natural [...]

blog

Best Hair Trends for Fall 2012 – Harper’s BAZAAR

While fashion week is about fantasy and illusion, the most captivating trends from the fall shows emphasized wearable texture, natural ease and feminine approachability. From polished ponytails to unfussy strands left free around the shoulders, hairstylists offered up plenty of inspirational — and achievable — ideas that float from the runway to the real world [...]

sonia

Interview with Natural Selection

Sonia’s Curls Score a 10.0! At the Set It Free event in Minneapolis a couple weeks ago, one of the hair models had one of the most amazing set of curls I’ve ever seen in my life—I would even say they’re gold medal worthy! For those naturalistas who are on a journey to LONG HAIR [...]

Curly&Beautiful

Set it Free

Set It Free: Wild Success for Twin Cities Curlies! Event Wrap Up + Gallery JULY 20, 2012 · 3 COMMENTS in EVENTS,HOW TO Last night, Natural Selection partnered with East 42nd Street Salon to host “Set It Free” a Deva-sponsored event brining together wavies, s’wavies, botecellis and fractals (thats ALL curl patterns for the non-Deva speakers out there) [...]

SetItFree3

A Night You Won’t Want to Miss!

SOLD OUT! Thank you for your interest, please contact us if you would like more information about East 42nd Street Salon. Consultations are always complimentary. 

cocktailgelandcream

Try this thirst quenching cocktail!

Your extremely dry curls could use a cocktail!! Cal from DevaCurl recommends mixing equal parts DevaCurl Styling Cream with DevaCurl Spray Gel. Emulsify and scrunch through the hair. It’s going to be a Curltastic week! Let’s begin with a DevaCurl inspired cocktail created for extremely dry hair by one of Deva’s national trainers. Cal recommends mixing equal parts [...]